Target Spring Designer Collection Drops This Weekend

The Target Spring Designer Collection drops this Saturday, and there are so many gorgeous pieces! Below are some quick looks at the collection which is sure to be popular this spring and summer as the temperature rises. There are tons of cute dresses, swimwear, and accessories that are perfect for the coming months!

The three designers for this year’s collection are:

Deeply influenced by her Grenadian heritage and close-knit family, designer Felisha “Fe” Noel infuses her designs with the underlying philosophy to “Make Life Beautiful.” The NYC-based designer has created easy-yet-special silhouettes punctuated with bold prints and fiery pops of color.

RHODE co-founders Purna Khatau and Phoebe Vickers believe in dressing for the fun you want to have. With vibrant designs that offer a sense of carefree confidence, RHODE brings its timeless, globally-inspired prints and silhouettes to Target.

Agua Bendita
Fueled by a deep love of their native Colombia, friends Catalina Álvarez and Mariana Hinestroza co-founded the energetic fashion brand Agua Bendita. With an earthy, beach-to-street vibe, the pieces reflect the ancestral heritage of Colombia and the power of femininity.

PS — did you know you can preview every item in the collection before Saturday, and even start saving your favorites to make for very easy & fast shopping on Saturday morning? Just click here to start browsing, and anytime you see an item you like, just tap on the heart icon on any product page (just make sure you’re logged into your Target account!). That way, you can go right to your favorites that morning, add them to your cart, and head right to checkout!

The Target Spring Designer Collection launches in the very early morning hours of Saturday, April 15th — at 3 AM ET!!! — so be sure to either stay up really late Friday night, or set that alarm really early for Saturday morning!

PS – you can find more spring goodies by clicking here.