Warby Parker’s new flagship SoHo boutique

I recently paid a visit to the new Warby Parker flagship boutique at 121 Greene Street in SoHo. If you haven’t heard of this eyewear brand yet, then you need to be introduced.

Warby Parker was conceived as an alternative to the overpriced and bland eyewear available today. Their prescription eyeglasses cost just $95 for a complete pair, while their sunglasses are $95 as-is or $150 for a prescription pair. 

What’s even more amazing is that they’re completely philanthropic — they partner with non-profits like VisionSpring to ensure that for every pair of glasses sold, a pair is distributed to someone in need.

They’ve styled the store to look like an old school library, complete with books (some of which you can purchase right there), rolling ladders and those perfectly retro desk lamps.

They also do eye exams right on site … 
First, I took my time browsing the extensive collection of sunglasses … 
The Boyd
The Mabel
The Liv
The Winston
They also have an amazingly cool photobooth — with three different backgrounds, too … 
Where you can instantly see how you look in the glasses … 
And they’re instantly printed out for you … it’s genius.
Next I took a nice long look at the eyeglasses … 
They also have the Roosevelt in their signature Bondi Blue, which is amazing … 
And perhaps my favorite pair of all … the Crosby
The Huxley is also amazing 
The Arthur
More of The Crosby
The Holt
The Watts
The Preston
(All images courtesy of NYC Recessionista)
What’s even more awesome is that if you don’t live near a Warby Parker boutique, you can try them on completely free at home. I’m actually going to test the service out for myself in a future post, so stay tuned  for that đŸ™‚