Warby Parker’s new flagship SoHo boutique

I recently paid a visit to the new Warby Parker flagship boutique at 121 Greene Street in SoHo. If you haven’t heard of this eyewear brand yet, then you need to be introduced.


Warby Parker was conceived as an alternative to the overpriced and bland eyewear available today. Their prescription eyeglasses cost just $95 for a complete pair, while their sunglasses are $95 as-is or $150 for a prescription pair. 


What’s even more amazing is that they’re completely philanthropic — they partner with non-profits like VisionSpring to ensure that for every pair of glasses sold, a pair is distributed to someone in need.

They’ve styled the store to look like an old school library, complete with books (some of which you can purchase right there), rolling ladders and those perfectly retro desk lamps.